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Digital Advertising Specialist (328674)

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BHI Energy has an opportunity for a Digital Advertising Specialist to assist in the set up and reporting of digital advertising campaigns. The role requires a degree and 1-2 years of working experience with Google Ads.
In this role you will help drive quality traffic to web pages and landing pages for lead generation and conversion in the promotion of commercial energy consulting services.
Must have knowledge of Search Engine Marketing (SEM) and Pay-Per-Click (PPC) best practices and 2+ years of hands-on experience with Google search and display ads, LinkedIn Sponsored Ads, digital campaign setups, monitoring and reporting, keyword research, keyword match-types, A/B testing and re-targeting. Working alongside the Senior Digital Marketing Specialist, you will set up Google Ads and Sponsored LinkedIn ads, provide PPC recommendations, identify keyword opportunities, track and analyze campaign performance, document all campaign data including budget and costs, provide weekly status reports and general marketing support as needed.

Required skills:
• Google Ads campaign creation/management
• Google Keyword Planner Tool
• Social media marketing (LinkedIn/Facebook)
• LinkedIn Campaign Manager
• Campaign monitoring and reporting
• Keyword research
• SEO/SEM best practices
• Keyword match-types
• Retargeting ads
Experience with SEMRush a plus - not required.
Experience in the energy industry a plus - not required.


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